The conversion rate for your store is a very important metric for measuring and improving your stores performance. When working to grow your business, it is good to pay attention to, especially when it comes to optimizing your products. It is always best to know how a specific product is converting before you start optimizing it for pricing, description, SEO keyword phrases, etc.

Here’s an easy way to get started — with the requisite conversion rate formula.

What is the definition of conversion rate;
Conversion rate is the percentage of visits which result in an e-commerce transaction (sales).

We use the conversion rate to help us calculate how many visitors or shoppers are actually converting into buyers (customers).

Conversion rate formula

E-commerce conversion rate = (Total e-commerce transactions/Total visits on a website) * 100

Example:

(5 transactions / 40 visits) * 100 = a 12.5% Conversion Rate