There can be many variables to building a sales funnel and designing a good funnel can include a bit of understanding of the psychological processes of buying behavior.
Also there are many different methods and tools you can choose when building them.
Choosing a budget for building your funnel is important because the options you choose to build with can vary quite a bit.

One of the first things to think about when designing your funnel is who is your target market. Try to put yourself in the mindset of your target customer and consider what types of content you can deliver to them to bring them awareness of your brand or product.

The main stages of the funnel are:

Awareness or baiting stage
Interest or curiosity stage
Decision stage
Action or buying stage

The second thing you may want to consider is where do you find your target customer. You may want to use certain social networks or ad types to focus on to target your customers.

Another consideration is considering your (CPA) Cost per acquisition and your (LCV) Lifetime customer value, when determining your budget.

We will delve deeper into these topics in the next modules:

Sales Funnel Building For Beginners

Steps to designing your Funnel