Determining what you do best.
If you already have a business that is fantastic! But if you are still trying to figure out what you want to do it can be difficult to decide. One of the best ways to figure it out is to get started in building your audience and as you learn to build your audience you will learn about the different types of online businesses and what you can do to make money online and you could say your business will find you. So I would not worry if you are not yet sure what you want to do. Just getting started is the biggest step!
Some of you may already have a business or you may have a niche in mind. If you need to find one still often the best way is to think about the things you enjoy doing or something you do particularly well and create your niche around this. Often this works best when building your audience because it is something you will be able to create content on fairly naturally.