What is SEO?

When you search for a term or phrase online you use a search engine to analyze the keywords you added in your phrase and the search engine returns the best match to those words, according to it’s algorithm. It is sort of like if your website were a car then SEO would be what is under the hood. Just like you need to do maintenance on your car to keep it running right, doing maintenance on your site is equally important. That’s why both auto mechanics and Seo experts need great tools to perform their repairs. 

However it is more of a combination of the technical and creative aspects of a website. It encompasses the elements of the website that you see on the front end and the technical aspects that you do not see like page speed and linking.

There are three main Search engines, Google, Bing, and Yahoo. Search engines are somewhat like roadways in that you must travel on them to get to the items you desire. But if those roadways cannot find your site then you miss the opportunity to drive targeted traffic to your site. 

Also SEO is about making your site better too and easier for your customers to navigate. 

Some of the best free or inexpensive tools are;

 

Google Page Speed Insights

Moz Local Listing Score

Keywordtool.io

Google Analytics

Google Webmaster Tools

Bing Webmaster Tools

Open Site Explorer

Google Keyword Planner

Google.com

Google Trends

SEO Book

Quicksprout Website Analyser

Schema Creator

Similiar Web

Serps Rank Checker

Screaming Frog SEO Spider

XML Sitemaps 

Browseo 

SEO Site Checkup

Searchmetrics Website Analyser

Find Broken Links

Ahrefs Site Explorer And Backlink Checker

Copyscape

Moz Toolbar

Semrush

Robots.txt

Structured Data Testing Tool

Microsoft Free SEO Toolkit

Yost SEO Plugin

 

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“Life becomes easier and more beautiful when we can see the good in other people.” Roy T. Bennett

A post shared by Katherine Johnson (@communityhubmarketing) on Sep 2, 2018 at 3:24pm PDT