What is SEO?
When you search for a term or phrase online you use a search engine to analyze the keywords you added in your phrase and the search engine returns the best match to those words, according to it’s algorithm. It is sort of like if your website were a car then SEO would be what is under the hood. Just like you need to do maintenance on your car to keep it running right, doing maintenance on your site is equally important. That’s why both auto mechanics and Seo experts need great tools to perform their repairs.
However it is more of a combination of the technical and creative aspects of a website. It encompasses the elements of the website that you see on the front end and the technical aspects that you do not see like page speed and linking.
There are three main Search engines, Google, Bing, and Yahoo. Search engines are somewhat like roadways in that you must travel on them to get to the items you desire. But if those roadways cannot find your site then you miss the opportunity to drive targeted traffic to your site.
Also SEO is about making your site better too and easier for your customers to navigate.
Some of the best free or inexpensive tools are;
Google Page Speed Insights
Moz Local Listing Score
Keywordtool.io
Google Analytics
Google Webmaster Tools
Bing Webmaster Tools
Open Site Explorer
Google Keyword Planner
Google.com
Google Trends
SEO Book
Quicksprout Website Analyser
Schema Creator
Similiar Web
Serps Rank Checker
Screaming Frog SEO Spider
XML Sitemaps
Browseo
SEO Site Checkup
Searchmetrics Website Analyser
Find Broken Links
Ahrefs Site Explorer And Backlink Checker
Copyscape
Moz Toolbar
Semrush
Robots.txt
Structured Data Testing Tool
Microsoft Free SEO Toolkit
Yost SEO Plugin
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“Life becomes easier and more beautiful when we can see the good in other people.” Roy T. Bennett