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Content Marketing

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107 Excellent Marketing Tool Ideas For Marketing On A Budget

Leave a Comment / Content Marketing, Marketing Basics, Marketing Strategy, S.E.O., Social Media Marketing /

When you are building a startup the best thing to do is to keep your costs as low as possible for as long as you can. So choosing your tools wisely and in the most cost effective way possible is very important. Free tools can be an excellent way to get started on building your following but one thing to watch out for is that free options can be limited and can cost more in the long run when it’s time to upgrade or move to the next level or you can have the hassle of having to migrate your content. That said, the best way is to weigh out these considerations and think about your marketing budget over the long run as well. There are some excellent options for free tools to get you started.

Some of these are:

  1. Mailchimp
  2. Buffer
  3. Hootesuite
  4. Hubspot
  5. Canva
  6. Manychat
  7. Google Analytics
  8. Google Page Speed Insights
  9. Hotjar
  10. Simply Measured
  11. Open Site Explorer
  12. Charlie
  13. Medium
  14. Crowdfire
  15. Wistia
  16. SumoMe
  17. Peek
  18. Google Scholar
  19. Segment
  20. Google Trends
  21. Google Alerts
  22. Blog Topic Generator
  23. Content Idea Generator
  24. Readability
  25. Hemmingway App
  26. Grammarly
  27. Onpage Optimization Tool
  28. After The Deadline
  29. Due
  30. Readability Test Tool
  31. Save Publishing
  32. Followerwonk
  33. Latest.is
  34. Tweriod
  35. TweetDeck
  36. Later
  37. Must Be Present
  38. Conversation Score
  39. Wolfram Alpha Facebook report
  40. LikeAlyser
  41. Fanpage Karma
  42. FaceBook Page Insights
  43. FaceBook Audience Insights
  44. Facebook Page Barometer
  45. Quicksprout
  46. Survey Monkey
  47. Website Grader
  48. SharedCount
  49. Newsle
  50. Rapportive
  51. Mention Map
  52. Down For Everyone or Just Me?
  53. Pablo
  54. Spaces Free Logo Maker
  55. Gimp
  56. PicMonkey
  57. Go Squared
  58. Mixpanel
  59. Inspectlet
  60. Seo Book
  61. Screaming Frog
  62. SimiliarWeb
  63. Browseo
  64. Siteliner
  65. Headline Analyzer
  66. Keyword Tool
  67. Keyword.io
  68. Ubersuggest
  69. Ahref’s Free Backlink Checker
  70. Norbert
  71. Hello Bar
  72. Unbounce Free Plan
  73. Evernote
  74. Trello
  75. Asana
  76. Airtable
  77. oTranscribe
  78. Slack
  79. Tweepi
  80. Mention
  81. Sniply
  82. WordPress.com
  83. Blogger
  84. Wix
  85. Vimeo
  86. IFTTT
  87. Digg Digg
  88. Feedly
  89. Scoop.it
  90. Flare
  91. Optimizely Free Plan
  92. PutsMail
  93. Inspectlet
  94. Countly
  95. Cyfe
  96. A/B Split Test Duration
  97. CoSchedule Email Subject Line Tester
  98. Kopywriting Kourse Subject Line Generator
  99. Eventable
  100. Answer The Public
  101. PlacIt
  102. Unsplash
  103. The Noun Project
  104. Click to Tweet
  105. Bit.ly
  106. Tagboard
  107. Typito

107 Excellent Marketing Tool Ideas For Marketing On A Budget Read More »

Marketing Statistics

Marketing Funnel Basics

Leave a Comment / Content Marketing, Marketing Basics, Marketing Strategy, S.E.O., Uncategorized /

One of the best ways to get traffic to your website is to build a marketing funnel!

You might say, now why would I want to do this?  Because a marketing funnel is one of the best ways to draw traffic to your website and get customers to join your mailing list or to convert!

The basic reason to use a marketing funnel is to start building a relationship with your audience. It  helps you build rappor and credibility. This relationship can lead to sales and help you to build your social media following.

So you might be wondering, How do I get started, Right?

There are a number of different tools you can use to build your funnel.

First you need a landing-page tool.

A few options are Leadpages, Clickfunnels, Unbounce, Ontraport, Instapage,

Then you need a crm or email list management tool.

Some commonly used one’s are Mailchimp, Hubspot, Ontraport, AWeber. Some of these tools do both the landing pages and email list management in one tool.

Then you will need analytics.

You can use Google Analytics or an alternate. You may want to also add a Pixel from a social network if you plan to use advertising there also.

If you are planning to use webinars in your marketing strategy you may want to consider how these tools will integrate as well.

Also then you will need to decide where you want to advertise your funnel. There are many options for this also.

You can choose to advertise with one of the search-engines or you may want to choose to advertise on a social channel or you may choose a combination.

One of the main things is to choose tools that will integrate well with your needs and will provide the functionality you need.

Once you have chosen your tools then you will need to figure out a strategy.

You will start with a lead-magnet. This is something that you can offer as a freebie, something that is not expensive to create. Like you might choose a whitepaper or short e-book. Something your customer will be interested in and that showcases something about your company. The lead-magnet will delight your customer! This will give you the chance to get them to sign up for your email list or newsletter and start you on the path to building a relationship with that customer.

After the lead-magnet then you can send a nurture series to warm them up.

After this is a good time to ask for the sale!

Ok, so there is the basics, now there are a lot of different types of funnels you can create depending on the products you want to sell!

Marketing Funnel Basics Read More »

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