Marketing Funnel Basics
One of the best ways to get traffic to your website is to build a marketing funnel!
You might say, now why would I want to do this? Because a marketing funnel is one of the best ways to draw traffic to your website and get customers to join your mailing list or to convert!
The basic reason to use a marketing funnel is to start building a relationship with your audience. It helps you build rappor and credibility. This relationship can lead to sales and help you to build your social media following.
So you might be wondering, How do I get started, Right?
There are a number of different tools you can use to build your funnel.
First you need a landing-page tool.
A few options are Leadpages, Clickfunnels, Unbounce, Ontraport, Instapage,
Then you need a crm or email list management tool.
Some commonly used one’s are Mailchimp, Hubspot, Ontraport, AWeber. Some of these tools do both the landing pages and email list management in one tool.
Then you will need analytics.
You can use Google Analytics or an alternate. You may want to also add a Pixel from a social network if you plan to use advertising there also.
If you are planning to use webinars in your marketing strategy you may want to consider how these tools will integrate as well.
Also then you will need to decide where you want to advertise your funnel. There are many options for this also.
You can choose to advertise with one of the search-engines or you may want to choose to advertise on a social channel or you may choose a combination.
One of the main things is to choose tools that will integrate well with your needs and will provide the functionality you need.
Once you have chosen your tools then you will need to figure out a strategy.
You will start with a lead-magnet. This is something that you can offer as a freebie, something that is not expensive to create. Like you might choose a whitepaper or short e-book. Something your customer will be interested in and that showcases something about your company. The lead-magnet will delight your customer! This will give you the chance to get them to sign up for your email list or newsletter and start you on the path to building a relationship with that customer.
After the lead-magnet then you can send a nurture series to warm them up.
After this is a good time to ask for the sale!
Ok, so there is the basics, now there are a lot of different types of funnels you can create depending on the products you want to sell!
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