One of the best tips I can give for social media marketing is to consider your strategy on the long-term and be flexible on your approach. Social media is always changing. What works today may not work tomorrow. I know everyone loves to see immediate results, however the type of results you will be able to receive depends on where you are at in building your following.
Diversify but be picky. Here’s what I mean by this; Be picky about which social media channels you choose but try to get your content out on as many channels as you can handle. This said, beware of running yourself too thin on all channels by not focusing. The channels you focus on and can give more attention will do the best. So I guess you could say diversify but not too much.
Remember this rule. This one is important! You want your content to be primarily educational or entertaining and I have heard it broken down in different ways but generally if you stick to the 80-20 rule you will be ok. That is 80 percent educational or entertaining and 20 percent promotional. Facebook is the one you have to be particularly careful with this rule.
Beware of too much automation, especially on twitter. Also avoid repetition. Every channel gives precedence to evergreen content.
